Environment 101 > Green Marketing
This page about Green Marketing is sponsored by Park & Co. green marketingPark&Co defines "Sustainable Green Marketing" as the practice of promoting a person, product, cause service, business or organization that is having a definable and measurable positive impact on our planet.
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Articles about
Green MarketingHow to Make Your Green Brand and Environmental Mission Relevant, Important and Sustainable By Park Howell A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do you get people to sit up and pay attention to your eco-conscious pursuits? Are you finding it difficult to cut through the din of green marketing hype? Are you eager to propel your industry forward with your environmental cause? Are your own efforts sustainable? ... [continue reading] How to Reduce Your Carbon & Hype Footprints By Park Howell Whether your company is a green marketing machine, or you simply want to green your marketing, my presentation from iLinc’s inaugural iGreen virtual conference is for you. You’ll learn the four ways you can reduce the carbon footprint of your marketing efforts while becoming an ambassador for green... [continue reading] The 12 Faces of Social Demia for Green Marketers and Sellers of Sustainability By Park Howell Recently, Melissa Anderson, Director of P.R. at the Wisconsin School of Business at UofW - Madison, invited me to participate in a Twitter conversation with professor Deborah Mitchell’s Marketing Communications MBA class. The topic was the importance of online social media to sustainability and green marketing. The Tweet-up at #bizpitch helped me collect my thoughts. Here are just a dozen ways I use social media to create a brighter shade of green marketing. [continue reading] 19 Steps To launching Your Green Blog That Just Might Help You Save The World By Park Howell If you were meant to be a wallflower in life, then your God wouldn’t have blessed you with a brain, voice and ten wonderful little digits to share your thoughts with the world. He/she has even bestowed on all of us a FREE global voice called the internet. So, are you ready to build a sustainable tribe around your environmental cause? Is it time to start sharing your wonderful green insights to help people make a difference? Ready to unleash that enviro-writer inside of you? Here’s how to get your life changing, and perhaps world changing, eco-friendly blog up and running. [continue reading] The Importance of Triggers In Your Green Marketing By Park Howell Let’s face it, none of us in conservation has the marketing budget of Budweiser. Sure, beer is more fun than water. But if you had your druthers on a desert island, which would you choose for survival? Most of us would presumably choose water, unless of course you’re not long for this world and you want to go out like Homer Simpson. In the “highly romantic,” and mostly underfunded, business of water conservation, we typically get one or two shots at our target markets with our messages. All while competing in that mass shooting gallery of advertising. So not only do we have to be great shots, we have to be smart. That’s where environmental triggers come in. [continue reading]
Facts about
Green MarketingThe American Marketing Association (AMA) held its first workshop on "Ecological Marketing" in 1975. It wasn't until the late 1980s and early 1990s before "Green Marketing" came into prominence. The term "Green Marketing" originally focused on consumer products that were presumed to be environmentally safe. We have expanded the term to "Sustainable Green Marketing" to encompass the people, products, services, causes, companies and organizations that are making a definable positive impact on our environment. The promotion of these efforts may include sustainable product feature and benefits, green manufacturing processes, ability to recycle and reuse, net positive environmental impact as a whole. "Greenwashing" is the term used to call out an environmental campaign that doesn't live up to its claims. It is a form of green marketing, but it is not sustainable given its inherent lack of depth in eco-friendly honesty and deliverables. Green Marketing TipsThe three pillars by which we measure the authenticity and power of a sustainable green marketing campaign are: 1. Is it Approachable: Is the subject of the sustainable green marketing campaign welcoming to consumers and will it fit within their lifestyles? 2. Is it Believable: Is it realistic that the company or organization behind the subject of the sustainable green marketing can actually perform or deliver on its campaign promises? 3. Is it Doable: As a result of the sustainable green marketing campaign's call-to-action, can both the consumer and green marketer take reasonable action that will make a definable, measurable positive impact to our planet? Have a tip about Green Marketing that you would like to share with us? Tell us about it! |
